Using CRM Automation for Prospective Students at Community Colleges

SCHILLER PARK, Ill. - Oct. 4, 2016 - PRLog -- Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced the availability of their recent joint webinar recording. The CRM automation webinar focused on the community college sector and was hosted by Jon Hazelgren of Enrollment Rx in conjunction with Salesforce.org and Pima Community College on Wednesday, September 14 at 1:00pm CT.

Watch the webinar (see link below): Using CRM to Automate Prospective Student Engagement & Recruitment at Community Colleges.

Inside Higher Ed reports intensified pressure on admissions to increase enrollments in a recent survey of college and university Admissions Directors as enrollment continues to decline- primarily in the community college sector. The continuous decline includes a wide array of reasons, but high on the list of areas to improve upon is the ease and personalization of the application process for prospective students. This was the focus of discussion at the NACAC annual meeting last year (source C (https://www.insidehighered.com/news/2015/09/29/80-college...)oalition for Access, Affordability and Success).

Improving the student experience from the first interaction, with a level of personalization that meets the needs of individual students, is critical to increasing enrollment. Although there is controversy over the success of the Coalition's efforts, one key component still remains a catalyst- make the process easier, user-friendly, and individualized for prospective students to engage with their school of choice. The logical first step is with a robust CRM that simplifies the process for both prospective students and administrators alike. During this informative webinar, Karrie Mitchell of Pima Community College shares insights as to how they have partnered with Enrollment Rx to create a student experience that not only aligns them with their enrollment goals, but also ensures that their prospective students receive an interactive experience that is second-to-none.

Although the support of the Coalition is divided, community colleges can take steps to foster prospective student relationships throughout the enrollment process in a number of ways, like offering easy-to-use self-service student portals, mobile-friendly application processes, and auto-generated event notifications to name a few.

For more information or to further discuss your institution's CRM needs, please visit Enrollment Rx at the Dreamforce Conference, where we will present Portals Made Easy on October 4th, 2016 in San Francisco or contact us at info@enrollmentrx.com.

Watch the Webinar: http://www.salesforce.org/past-webinars/using-crm-automat...
Register Now: http://crm.enrollmentrx.com/Portals_Made_Easy for the next Enrollment Rx webinar, as we recap Portals Made Easy, on Tuesday, October 11 at 11:00am CT.