UNITE Introduces Doggy 'Poo Dog Shampoo with Charitable Component

SAN DIEGO - Oct. 26, 2016 - PRLog -- Smell good, do good. That's the premise behind Doggy 'Poo, the ultra-gentle new dog shampoo launched in October 2016 from professional hair care leader UNITE. An unprecedented 90 percent of proceeds from sales of Doggy 'Poo will benefit two powerful animal advocacy organizations: Shelter to Soldier and San Diego Humane Society.

Doggy 'Poo is the brainchild of UNITE founder and CEO Andrew Dale, a recognized expert in developing premium "people" formulas as well as a longtime animal welfare supporter, who, together with his wife Brenda, are the proud parents of three rescue pit bulls.  After trying countless products on his dogs, Dale set out to create a gentle, effective formula with a dual purpose:  to leave beloved pups clean, comfortable and smelling sweet while also helping others find homes.

Developing the right formula was the first step. Doggy 'Poo boasts oatmeal to moisturize and soothe itchy skin and help relieve symptoms of allergies, dry skin, hot spots, and flea and tick problems. Argan oil promotes a healthy, shiny coat, and just as it does in human shampoos, nourishes, hydrates, and moisturizes without causing any buildup, irritation, or greasiness.

Next, the UNITE team worked to build key alliances that would allow Doggy 'Poo to make the biggest impact. "Charity starts at home and we are proud to partner with the San Diego Humane Society," said Dale.  "In addition, Shelter to Soldier's mission really moved us. They pair combat veterans with trained psychiatric service dogs to help them overcome PTSD and other obstacles presented after serving in combat zones. UNITE is also sponsoring a dog and following his journey from the shelter, through training, to his eventual partnership with a deserving veteran. The entire UNITE family is excited about this process."

"Thanks to the very generous support of UNITE and their new product, Doggy 'Poo, our program is not only going to be able to continue our mission, but also assist many more veterans in need as well as help more homeless dogs," said Shelter to Soldier founder Graham Bloem. "We are lucky to be in the company of such a caring organization and we look forward to working together to 'save lives, two at a time.'" www.sheltertosoldier.org.

Doggy 'Poo retails for $16.50 and is available at www.unitehair.com. Doggy 'Poo. Human tested, doggy approved.