The Channel to Global Market Leadership

KLAMPENBORG, Denmark - Jan. 4, 2017 - PRLog -- The information technology industry is probably the industry offering the lowest barriers to entry. New companies are founded around the world, around the clock. The value of an information technology company that can demonstrate global growth is dramatically higher than one that only operates in its domestic market. If you don't take your business global, then you will soon be facing tough competition from those of your colleagues that do. They will be growing faster than you and become stronger every day, making your life more and more miserable - even in your domestic market. Although the needs for information technology products and services are the same all over the globe, there are always individual circumstances in each country that requires adjustments to your products and value propositions and changes to the way you facilitate the buying processes of your potential customers.

The new TBK Consult podcast channel will provide inspiration for how to deal effectively with the challenges associated with global growth and help identify the possible shortcuts available.

"We have decided to make most of our content available in the podcast format," says Hans Peter Bech, author, and economist with TBK Consult. "Over the last couple of years, we have received an increasing number of requests for making our books, e-books, whitepapers and blog posts available in audio format. In the future, we will do audio versions of material that is not too dependent on illustrations."

Podcasts delivered through "The Channel to Global Market Leadership" will be made available on the TBK Consult website, but listeners can also subscribe through iTunes.

More and more professionals choose to listen to podcasts and other audio material. While reading and watching videos requires dedicated attention you can still listen to audio while traveling, commuting, mowing the lawn, cleaning, exercising, cooking and doing other physical activities. Podcasts and audiobooks have therefore seen renewed popularity over recent years.

TBK Consult on iTunes: https://itunes.apple.com/dk/podcast/channel-to-global-mar...

The TBK Consult blog: http://www.tbkconsult.com/blog