Jennings' Clients Take Home 18 National Healthcare Advertising Awards

CHAPEL HILL, N.C. - Aug. 1, 2017 - PRLog -- For the fifth year in a row, a Jennings' client took home a Best of Show Award at the 34^th Annual Healthcare Advertising Awards (HAA).  This year's Best of Show award recognized Signature Healthcare's "Physician Referral and Retention" campaign. Sponsored by Healthcare Marketing Report, a leading industry publication, the HAA is one of the longest running and most prestigious marketing competitions in the healthcare field.

Among Jennings' clients, six different healthcare organizations received awards: Signature Healthcare, Emerson Hospital, Vidant Health, Lawrence General Hospital, Lowell General Hospital, Outer Banks Hospital

Best of Show:

·      Best of Show – Physician Referral Program – Signature Healthcare, Brockton, MA

Gold:

·      Newspaper Advertising Single Ad – Emerson Hospital Surgical Weight Loss Print Ad – Emerson Hospital, Concord, MA

·      Online Ads – Emerson Hospital Surgical Weight Loss Digital Ads – Emerson Hospital, Concord, MA

·      Magazine Advertising Single Ad – Hail to the East – Football Ad – Vidant Health, Greenville, NC

Silver:

·      Radio Advertising Single Spot – Favorite Team – Vidant Health, Greenville, NC

Bronze:

·      Radio Advertising Single Spot – Emerson Hospital Surgical Weight Loss Radio Spot – Emerson Hospital, Concord, MA

·      Website – Capital Campaign Microsite – Lawrence General Hospital, Lawrence, MA

·      Special Video – Capital Campaign Video – Lawrence General Hospital, Lawrence, MA

·      Logo – 125^th Anniversary Logo Design – Lowell General Hospital, Lowell, MA

·      Special Event – Steve Miller Concert – Lowell General Hospital, Lowell, MA

·      Digital Video – Vidant Multispecialty Clinic, Belhaven – Vidant Health, Greenville, NC

·      Television Advertising Single Spot – Hail to the East – Jumbotron – Vidant Health, Greenville, NC

Merit:

·      Integrated Marketing Campaign – 125^th Anniversary Overall Campaign – Lowell General Hospital, Lowell, MA

·      New Media – Signature Moms Blog – Signature Healthcare, Brockton, MA

·      Online Ads – Power of One Campaign, Digital Ads – Signature Healthcare, Brockton, MA

·      Digital Video – Spotlight on Excellence Phase II – Outer Banks Hospital, Nags Head, NC

·      Digital Video – Thank You Nurses – Vidant Health, Greenville, NC

·      Television Advertising Single Spot – Love – Outer Banks Hospital, Nags Head, NC

The Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition. Nearly 4,000 entries were received in this year's competition. A national panel of judges reviewed the entries for the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

About Jennings

Jennings, founded in 1979, is a healthcare marketing firm specializing in audience engagement.  For more information, please visit http://www.jenningshealthcaremarketing.com.