Protein Supplements Market Outlook – Growing Awareness and Health Consciousness Driving Growth

MUMBAI, India - Oct. 11, 2017 - PRLog -- Global market intelligence firm, Netscribes, Inc. released its latest report on the 'Protein Supplements Market in India 2017 (https://www.researchonindia.com/health-supplements-market-in-india-2017.html)'. The report provides an overview of the current state of the protein supplements market, describes the various factors aiding its growth, and highlights the key trends currently being observed in the market.

Netscribes' latest market research report titled Protein Supplements Market in India 2017 states that the growing awareness regarding benefits of protein supplements, and increasing health consciousness are the biggest factors playing a role in the strong growth of the market. Increase in consumer interest in healthy diet is leading to higher consumption of dietary supplements such as vitamin, mineral, botanical, and protein to meet recommended dietary allowances. Moreover, growth of the e-commerce industry has made protein supplements more accessible. Dedicated online stores that specialize in selling health supplements has been instrumental in widening the product range available in the country, and increase penetration of protein supplements to smaller towns and cities.

The market is predominantly import dependent, and most customers prefer to consume products imported from the US. The high price of imported products has been a hindrance to greater adoption of protein supplements. Domestic manufacturers have traditionally had little presence in the market. However, the strong growth in the market has been able to attract the interest of domestic companies as well. As the market develops, domestic companies are expected to produce higher quality products and sell them at lower price points. This in turn will lead to the market growing in double digits CAGR over the next few years.

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