Assisted Living Marketing For 2018 Starts Now

SEAL BEACH, Calif. - Nov. 25, 2017 - PRLog -- Yes, in assisted living and all types of senior care, you should have fun during the holidays, even when working.  You work so hard all year and have earned the right to socialize, celebrate and enjoy.

However, add purpose and strategy to the fun and senior care providers will also increase move-ins and clients throughout 2018.

Understanding The Dynamics Of The Season

Why are the holidays an important time for marketing senior care?  Here are three important reasons.

• Family members have just seen their loved ones and are more likely to be thinking about, discussing and researching senior care.
• Care providers come face-to-face with more people at this time of year during gathering and celebrations.  This creates lots of opportunities for positioning, trust building, data capture and permission to keep-in-touch.
• At the beginning of the New Year, there is less competition for the attention of the target markets.  Mailboxes and e-mailboxes are less crowded, and it is easier to earn the right to keep-in-touch.  (Social networks may be filled with celebrations, but they typically lack positioning and professionalism.)

"Many in the industry do not fully reap the marketing benefits that the period between Thanksgiving and the New Year provide." said Steve Schmidt, President of Marketing With Care.  "This time period is actually the start of the marketing plan/process for the 2018."

Astute Senior Care Providers Use The Holidays Are A Springboard

While much of their competition is recuperating from all the celebrations and stress, astute providers take advantage of their typical post-holiday lull.  They utilize the data they captured during gatherings and celebrations to keep promises made during those events. They share their expertise with their three key lists.  They make themselves "discoverable" on the internet and in social networks.  And they provide new tools that encourage those who like them to make referrals.

"This allows our senior care clients to use the holidays as a springboard that leads to more inquiries, tours, referrals and move-ins during the next 12 months" said Schmidt.

Marketing With Care Offers Services To Help

Marketing With Care is introducing their "Marketing Recharge" program to help senior care providers to use their strengths while quickly make adjustments to their marketing efforts to reap the benefits of the holidays.  It is designed to put more punch into your current efforts, and utilize your individual and collective talents. In addition, they add experience, expertise and energy.

To learn about this  program, just click on: http://www.marketingwithcare.com/public/marketingrecharge-seniorcare.cfm

For those who prefer to do-it-yourself, they offer a variety of options for under $100.  To see their list of inexpensive services and marketing tools, just click on:

http://www.marketingwithcare.com/products/senior-care-marketing-resource.cfm

Or give them a call today at: (888) 213-5026.