A Roundup of Recent Facebook Algorithm Updates from Global Resources Consultants

CHICAGO - Dec. 12, 2017 - PRLog -- The update was significant in the light of recent political events. Facebook has made a number of changes to its algorithm in the past year, which significantly affects marketing efforts on the popular social networking platform, especially for small businesses. Consultants with the Illinois-based firm Global Resources are listing these updates for the benefit of small business marketers.

Below is a list of some of the major Facebook algorithm updates that will affect businesses. Not all updates to the code are listed below. Read ahead to find out what the updates are and how each will affect social media marketing efforts on the platform in the future:

August 28—Facebook Blocks Pages That Share Fake News From Buying Facebook Ads.

Fake news on Facebook has been a hot-button issue in 2017. The company is actively taking steps to hinder the promotion of deliberately misleading articles that are shared around as legitimate news. The first step was an ad ban on pages that shared false news stories repeatedly. This does not majorly affect business pages, unless the pages share fake news stories. This can happen even unintentionally. Therefore, companies should carefully verify all third-party links that are being shared on Facebook.

August 17—Posts That Pretend To Be Videos Will Be Demoted

In an attempt to curtail spam on the site, Facebook now demotes posts that are made to look like videos but aren't. Instead of a video, the spammers usually post an image that looks like a video. When users click on it, they are directed to a spam site. Global Resources LLC (http://globalresourcesreviews.com/) consultants strongly advise businesses not to resort to such tactics when marketing in a competitive environment.

August 2—Penalty For Sites That Take Too Long To Load

Facebook will show posts with links that load fast with this update. The company noted that "as many as 40 percent" of users abandon web pages that take longer than three seconds to load. If a link takes a long time to load, it will not show up prominently on the newsfeed. This is a very important update that marketers should be aware of. Facebook, and even Google, are prioritizing site speed. Most users access Facebook on mobile phones and prefer fast-loading websites. Therefore, site speed is directly correlated to how many clicks a link can get. It should be a part of the marketing effort to make sure all landing pages load in under three seconds.

May 17—Clickbait Headlines are Restricted

This update adversely affected a number of marketing efforts. Most companies used to rely on clickbait headlines to get people to visit a link. As Facebook found out, most of these headlines can be misleading. Therefore, the social network will show fewer clickbait posts with this update. Marketers and content writers will now have to present interesting and attention-grabbing headlines that are also highly accurate. Do not exaggerate to try to deliberately mislead users. Prioritize accuracy because it will also be important with the most recent fake news update.

Marketers should expect more updates in 2018, especially with relation to how accurate content shown on the platform is. Global Resources consultants are always available for comprehensive advice and reviews of small business marketing efforts.

About Global Resources:

Global Resources is a management consulting firm located in Illinois. We specialize in providing small and medium-size businesses with high-quality development and marketing advice. Our consultants are highly experienced and professional business reviewers.

Contact: 1-855-338-0266