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Follow on Google News | ![]() WA Cable Operator Converting to IPTVRural customers still want traditional pay TV and IPTV provides a more feature rich experience for the customer.
By: St. John Telco St. John Likes Innovatives Approach to App-Based TV Trump adds that his customers aren't ready for a total change to app-based video and said by going with the Innovative Systems solution they have the flexibility of blending in a Set Top Box free service down the road if their customers' needs change. Trump sees a big advantage of an integrated single vendor solution that includes middleware, VOD, Cloud DVR, and encryption on one platform. Trump is unfazed by the reports that traditional TV is dying saying, "They told us in five years that traditional pay TV would be dead, but five years keeps coming and going." Trump says his rural consumers don't fit the mold that has been formed by the TV tech media. Advice for Those with Aging Video Plants Trump's advice is to carefully examine your current video service and compare that with the commitment to service as detailed in your mission statement. He says it is important to do a plus/minus analysis with your existing feature set versus what a new system will bring to the table. Looking at the cost/benefits of adding sticky features like Restart TV are considerations that will keep your customers bundled to your internet and video services. Trump stated that St. John chose Innovative Systems as a video partner because they answered their technical questions about IPTV delivery with more clarity than any other vendors that they talked to. About St. John Telco St. John Telco provides voice, video and internet service through a fiber to the home network to customers in St. John Washington as well as other communities within a 250-mile radius approximately fifty miles south of Spokane. About Innovative Systems For many years, Innovative Systems has been a leading provider of solutions for the North American Tier 3 market with nearly 1200 systems deployed. eLation™, our OSS solution, includes integrated billing, financials, automated provisioning, ACS, and Staking and Mapping. The InnoStream™ server is our one-platform approach to IPTV solutions such as Middleware, VOD, Cloud DVR, Restart TV, HLS Packaging, Conditional Access, and the new IS-5112W set-top box. The APMAX™ hardware platform provides enhanced voice and hosted business solutions. The Innovative Systems Print Division specializes in full color printing of variable data statements and invoices for industries including telecom, utilities, and sanitation. For more information, visit www.innovsys.com. End
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