Five reasons global retailers should expand to India - Chitrangana, A Leading eCommerce Consultancy

CHENNAI, India - Sept. 6, 2018 - PRLog -- 1) Mobile/handheld internet revolution: Unlike yesteryears, a good portion of shoppers are now comfortable placing orders via mobile/handheld internet. According to a recent survey, there are about 650 mobile phone users in India, and approximately 300 million of them use smartphones. This statistic is a reflection of the opportunity that beckons in India for global eCommerce retailers.

2) Heavy English-speaking consumer base: "India boasts of the highest English-speaking population in Asia. This should help global retailers to connect quickly with its consumer base. This is not to say that they can't connect with the regional language-speaking audience. However, a mixture of insights and best practice can be leveraged and applied to the digital hub in India." - explained by Chitrangana.com, One of South East Asia's Leading eCommerce Consultancy based in India.

3) Urban concentration: A recent survey revealed that 67% of the Indian population is still located in rural areas. And though 33% seems like a small number for the larger cities, the density of the population gives global retailers a huge consumer base to work with. By targeting cities, retailers can afford to be more strategic in their approach, while establishing logistical support only in these areas.

4) Rise of social commerce: A recent survey revealed that a whopping 226 million people in India are active users of social media. This number is reportedly expected to reach 370 million by 2022. It's a known fact that a right digital ecosystem helps social platforms drive engagement and complement the retail strategy. These global retailers can leverage this opportunity to engage its consumer base.

5) Marketplace dynamic: With the likes of Amazon and Flipkart already knee deep in the Indian market, it's a challenge for a global retailer to make an instant impact. However, the existence of a strong marketplace could serve as a huge opportunity. The existence of Amazon has created a conscious consumer base, which enables
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