Moms Unite: Effortless Giving Celebrates Motherhood And Charity

CARLSBAD, Calif. - Dec. 7, 2018 - PRLog -- SAN DIEGO, CA - Local moms Kelly Pappas and Tiffany Alblinger, also Licensed Midwives, have opened the virtual doors of Whole Mother Co for business in North County San Diego. Determined to lead a movement encouraging consumers to make social impact with their spending, this online shop donates more than 10% of every item sold to rotating charities that solely benefit moms. Whole Mother Co produces and sells apparel and lifestyle products for moms that unite them in the comradery of motherhood, while partnering each customer directly to the mother-benefiting causes they support.

The signature give-back item in the shop is a graphic shirt for moms with the clever phrase "Whole Mother Level" printed on the front, which not only declares the significance of motherhood but the significance of mother-centered advocacy.

Customers are raving about the comfort and breastfeeding-friendly qualities of the top but admit their purchases were driven in part by the desire to effortlessly contribute to mom-friendly charities. Whole Mother Co's current campaign recipient is ImprovingBirth, a national non-profit founded in San Diego that creates resources and tools for improving birth outcomes for moms and babies. A generous $3.00 of every $28.00 top goes straight to ImprovingBirth this season.

Other items in the online store include bags, mugs and additional apparel. Collections are rapidly expanding and can be explored and purchased at http://WholeMotherCo.com or on Instagram at @WholeMotherCo.