Apparel Entrepreneurship - challenging the traditional fashion education

STOCKHOLM - Jan. 8, 2019 - PRLog -- Apparel Entrepreneurship is an online platform providing comprehensive education and industry experience, together with hands-on tools and actionable steps to start and run an apparel brand. The platform gives you the information you need and tells you how to implement it in your business - the stuff they don't teach you in school, plus it covers all the latest on sustainability strategies.

The traditional fashion educational system typically involves going to school for a few years, earning your diploma, and then starting work. This is all great if you're aiming for regular employment. But if you want to start your own fashion brand, you'll likely be seriously lacking in industry experience.

With Apparel Entrepreneurship, we approach learning the modern way. It's not a regular school. It's for everyone—all ages, all backgrounds. You can learn from wherever you're based, at any time.  Everyone can educate themselves on their terms, their way.  Because it's an online education, it costs a fraction of the price of a traditional school and the latest news and strategies are added momentarily. The industry moves too fast - the schools have  hard time keeping up.

Klas Kristiansson, co-founder of Apparel Entrepreneurship (http://www.apparelentrepreneurship.com), says:

"There are so many parts to keep track of as an apparel entrepreneur. You have the entire business side with finances, trademark, branding etc, and then you have everything in regard to product development, manufacturing and sustainability. Finally, you have to ace the marketing and sales efforts to succeed. The Apparel Entrepreneurship platform helps brand owners save a lot of time, money and effort and to avoid making the most common mistakes"

Apparel Entrepreneurship's Mission & Vision

Our mission is to help apparel entrepreneurs all over the world, irrespective of their background, to launch, run, and grow successful and meaningful apparel brands.

Our vision is to reduce environmental harm in the apparel industry through education, inspiration, and motivation for better products and entrepreneurship.

Background

Apparel Entrepreneurship is founded by Ana & Klas Kristiansson. They have been working in the apparel industry for years and have been involved in numerous apparel startups around the globe. Despite the fact that they had the education and industry experience, though, starting their first brand was a challenge. There were clear gaps in their competencies, and they struggled to find the information they needed. This is why they created Apparel Entrepreneurship—a one-stop place for apparel entrepreneurs.

In 2016, they launched Sportswear Inc., an educational online platform to help entrepreneurs start and run a sportswear brand. With a passion for apparel and brand building, they shared their experience and knowledge about apparel design and product development, branding, entrepreneurship, sourcing, merchandising, product sustainability implementation, concept, and sales presentation. In 2018, the platform evolved to Apparel Entrepreneurship, to include all apparel entrepreneurs, not only sportswear brands.

ENDS

Contact

Ana Kristiansson, co-founder of Apparel Entrepreneurship
Web site: apparelentrepreneurship.com
High-res photos of founders + logo: apparelentrepreneurship.com/press

Extra notes:

• Customers from over 20 countries around the globe.
• Services through lectures, VIP coaching, a membership program, and a book for apparel entrepreneurs.
• Ana is a former national athlete with education from cutting and tailoring school, art school, and Parsons School of Design in Paris and New York. She has over 15 years of experience from working in the apparel industry. She has designed and product developed award-winning technical products for international brands like Haglöfs, Salomon, Peak Performance, Helly Hansen, Lundhags and many more. She has also launched and run two own brands.
• Klas is an IT engineer with a Master of Science degree from The Royal Institute of Technology in Stockholm and ENST in Paris. With over 15 years experience in project management, business development, tech, e-commerce, and running start-ups in an international environment. His background includes working as senior project manager for Europe's largest workwear company, as well as starting up two clothing brands.
• They also run a technical apparel design agency: Ana Kristiansson Design Agency (http://www.anakristiansson.com)
• Ana & Klas have lived in Los Angeles & New York in the US, Paris & Annecy in France, Gothenburg & Stockholm in Sweden, and Romania. Their studio is now located in an old porcelain factory in the archipelago outside of Stockholm, Sweden.