Boutique Chain, Penelope, Partners with Jewelry Brand, Kendra Scott

LYNCHBURG, Va. - April 4, 2019 - PRLog -- As of Thursday, March 28th, Kendra Scott is being offered online nationwide at Penelope.com and in most Penelope stores throughout the 9 stores in Virginia. But where did this partnership come from? Let's start at the beginning.

Kendra Scott is a brand from Texas founded in 2002 by a loving mom, a driven entrepreneur, and a passionate designer. Since 1988, Penelope is and has always been a family owned and operated destination for women of all ages looking for a fashion boutique of quality jewelry and accessories.

Penelope Searcy opened Penelope to fill a shopping void in the Lynchburg area.  Since then, Penelope has grown to become one of Virginia's largest boutique chains. Penelope is proud to offer an award-winning collection of sterling silver jewelry, Pandora, Alex and Ani, John Medeiros, and Julie Vos and now, Kendra Scott.

Every Kendra Scott piece is intricately and artfully designed at their state of the art studio in Austin, Texas. Kendra and her team created the Design Lab of their dreams complete with casting, 3D printing, and an extensive product and material library. The design studio offers a unique space to create, innovate and be inspired.

Since she began her company, Kendra has lived by three core values: Family, Fashion and Philanthropy. She created a brand and culture that authentically values giving back and making a positive difference in the community. The Kendra Scott company maintains a focus on its customers and the causes close to their hearts, abiding by the mantra "What Matters to You, Matters to Us."

This is perfectly in line with Penelope's focus to always exceed customer expectations by providing an excellent customer experience.

This spells huge potential for Penelope as they look to expand their brand awareness nationwide and want Penelope stores to become a destination location for those in the DMV area. This area includes all of the federal district and parts of the U.S. states of Maryland and Virginia, along with a small portion of West Virginia.

Premium brands, with their signature earrings, bracelet cuffs, and necklaces, Kendra Scott is already making waves at Penelope and driving traffic to their website with customers raving,

"I bought the necklace as I loved the rose gold color and the fact that it is simple jewelry that'll go with everything"

"Love the styles and how perfect they are for layering with other bracelets"

Visit the collection now on Penelope.com (https://penelope.com/index.php/catalogsearch/result/index...) to support these family brands and their quality products.