Television Advertisement – Possible Effect on Children

NEW YORK - April 28, 2019 - PRLog -- Television advertisement always has a great impact on children. As such the commercials that are aired on television should not be designed only for selling the product but it should also aim to educate the people and children as well. Therefore, it is the responsibility of the TV commercial production companies to take appropriate content while creating commercial ads.

When the video production NYC goes for television advertisement it can have the following possible effect on the children:

● Encourage materialism:

It is true that every individual no matter whether they are an adult or children are materialistic to some extent. For example, when a child watches a commercial of a care bear on television he may demand care bear instead of a general teddy bear. This demand of the children can influence the purchasing decision of the parent. The parent may be forced or encouraged to purchase care bear for their children that is more expensive than the normal teddy bear. In this way, these ads will encourage materialism among children.

● Affects self-esteem:

Certain TV advertisement not only encourages materialism but it also put a psychological effect on the mind of the children. For example, a child may watch a product on a television commercial and demand it from his parent. But if for some reason the parent may not be in a position to purchase the product for their children. In such a case, the children may consider themselves inferior and that may highly affect their self-esteem. This will also very negatively impact the future of the child.

● Effect on a diet:

When children watch the advertisement of nutritional diet and healthy drinks they certain gets encouraged to consume that food. For example, when children watch their favorite sportsman consume a health drink in the TV advertisement they get inspired to consume that. As such more and more such advertisement should be promoted. But in most cases, it is seen that the advertisement of fast food products, candy, soft drinks, high-sugar foods, and other non-nutritious foods are aired on television. As a result, it greatly affects the diet habit of children.

● Increase aggressive behavior:

There are certain television commercials that can make children aggressive in their behavior. When the children watch violence in television commercials they get encouraged and want to behave in a similar manner. As such, it is important to remember not to show any kind of violence when making any television commercials for selling any product.

● Encourages early smoking and drinking:

In many countries, advertisement of tobacco and alcohol are not permitted on television. These kinds of advertisement can highly affect the children as these kinds of advertisement encourage them to consume these products at their early stage of life.  However, in some cases, it is also seen that these kinds of advertisement make the children aware of the risks that are associated with these products and they keep away from these harmful products.

So, it is very important whenever the NYC production companies (https://sinemafilms.tv/) act responsibly when creating a television advertisement so that it does not harm the children.