Customer Discovery Interview Program

INDIANAPOLIS - Aug. 15, 2019 - PRLog -- Most companies look at focusing their marketing on their "solutions" to customer problems or a delightful user experience. The fact is so does everyone does. What few do is look at their products/services as investments in who customers really want to become. That is what the interviews focus on, not the regular case study type thinking.

By utilizing the SOAR Framework you can identify customer Strengths, Opportunities, Aspirations, and their inspiration to achieve the desired Results. This enables companies to look for trends and embrace the future through the intelligence they gather. As primary facilitator, Joe Dager says, "Who their customers become will be who they become.

Program Outline:
•  Week 1: Frame the Project with a High-Level Five D interview of the stakeholders. This will create an internal perspective that will either be validated or challenged at the end of the project.
•  Week 2 & 3: SOAR Interviews with 5 to 10 Customers.
•  Week 3 & 4: A complete report to include an opportunity map and recommended action steps.

This is a collaborative project that is managed on a project board with the stakeholders. You will see the interviews and process unfolding. The Business901 Facilitator will conduct the interviews. Customer follow-up is recommended outside the interviews and encouraged for clarification.

The SOAR work is based on the book The Thin Book of SOAR: Creating Strategy That Inspires Innovation and Engagement by Jacqueline M. Stavros and Gina Hinrichs. It is a mandatory requirement for this engagement.

This is an ongoing program that can be started at any time. Please visit https://business901.com/blog1/customer-discovery-interview/ for further details.

About Business901: Joe Dager, principal of Business901,  is a Freelance Sales and Marketing practitioner that specializes in Business Development, Market Research, and Lead Generation. In his work, he uses disciplines like Lean Marketing, Action Research, and Strength-Based Marketing to achieve the desired outcomes. Most of my recent work has been in SaaS discipline working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely with their sales and marketing teams and even been that department.
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