IFYA Launches Third Annual National Frozen Yogurt Survey

LOS ANGELES - Sept. 3, 2019 - PRLog -- International Frozen Yogurt Association (IFYA), the frozen yogurt trade association, is sponsoring the Third Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there will be two versions of the survey, one for frozen yogurt consumers and another for frozen yogurt shop operators.

The consumer survey is open from September 4, 2019 to September 24, 2019.  It includes questions about loyalty, current froyo consumption, future froyo consumption, and frozen yogurt attitudes and preferences. The shop operator survey asks shop owners about shop performance, satisfaction with suppliers, operational practices, management, etc. The frozen yogurt shop operator survey will launch in late September, after the close of the consumer survey.

Consumer survey participants will be entered into a random drawing to win one of five $25 froyo shop gift cards. The survey is open to anyone over 13 who lives in the US.

"We are excited to bring back the National Frozen Yogurt Survey for the third year. The consumer survey will be capturing data about consumer purchase habits and preferences for frozen yogurt that won't be available elsewhere, including liking for large frozen yogurt chains, purchase frequency, loyalty, and what might drive consumers to increase visit frequency," said Susan Linton, President of the International Frozen Yogurt Association. "The results should be useful both as a means to capture what consumers are looking for and as a planning tool for frozen yogurt shops."

Frozen yogurt shop operators (and others who are interested in the survey results) who share the consumer survey invitation will receive the results of the consumer survey. To share the survey invitation, simply share the pinned Facebook post (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl) or Instagram survey post (@intlfroyoassn). Once you share our survey message, send a direct message with your email address. Your email address will be used to convey the survey results and for no other purpose.

Take the five-minute National Frozen Yogurt Survey, https://docs.google.com/forms/d/e/1FAIpQLSctlxbaFSJ88-6CSXcDaLGCkrOP3LEfpqaJXRSLMqGdngxCtQ/viewform?usp=send_form

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.