A New Look for API® Brand Online & More Resources for Fish Keepers

CHALFONT, Pa. - Feb. 25, 2020 - PRLog -- Calling all fish keepers: the API website got a makeover! With more than 50 years of research and expertise in the aquatics industry, the API brand is more beloved than ever, and they wanted their official website to capture the reasons why consumers love aquatics and the API brand. The revamped API website is the result of months of research, new designs, and new tools to deliver the best possible experience for fish keepers, prioritizing what hobbyists deem most important.

"We wanted to create an outstanding online brand image that would reflect our great reputation in the industry," says Global Brand Manager, Karyn Cook, who has overseen the development of the API website. "Our customers deserve an interactive, aesthetically-pleasing website with up-to-date tools and resources, and we at API are looking forward to providing an improved online experience to our customers."

Among those exciting new resources will be an interactive user portal for fish keepers to upload photos of their aquariums and engage with other hobbyists and newly-designed product pages for a better browsing experience. In addition, helpful tools such as AQUASPIN Advise – which allows consumers to keep track of all of their aquarium testing facts and will alert users to problematic water conditions. Finally, the all-new Simple Care Guide will act as useful "help centers" for customers seeking fast and existing fish keeping information, and will aid in diagnosing water and fish problems affecting your aquascape.

"The new API website has been a much-anticipated project that we can't wait to see come to life for our consumers," says Associate Brand Manager and principle development lead, Gwen Miller. "After months of close collaboration with our creative agency, it will be a rewarding experience to see how everything comes together!"

Check out the all-new API website here: https://www.apifishcare.com/.