Accounting Firm Wins Stevie Award for Results Achieved from Virtual Sales Training

BOSTON - March 27, 2020 - PRLog -- Spry Roughley, an established and growing firm of chartered accountants, and RAIN Group, a global sales training company, announced they were presented with a Bronze Stevie® Award for Business Development Achievement of the Year in the 14th annual Stevie Awards for Sales & Customer Service.

Following RAIN Group's RAIN Selling: Foundations of Consultative Selling program delivered via Virtual Instructor-Led Training (vILT), the accounting firm improved lead conversion rates by 87% and secured a record-high number of new clients.

"We're honored to receive this award and be recognized for what we've been able to accomplish as a result of virtual learning," explained Martin Roughley, Founder and CEO, Spry Roughley. "RAIN Group tailored a virtual training to fit our needs. They provided videos and reading material for our team to review prior to the start, and then guided and challenged us in real-time during our virtual training sessions."

To reinforce the training and ensure the new skills were applied on the job, the Spry Roughley team completed online training lessons and participated in virtual group coaching sessions.

"The impact of RAIN Selling has been significant. Now, we have a larger number of rainmakers at an earlier stage in their careers who contribute to business development. More people are approaching us and are comfortable with us because of the quality of our conversations," said Roughley. "RAIN Group's training changed the way we talk. For our younger accountants, it provides a framework for having really good client discussions."

The Stevie Awards for Sales & Customer Service are the world's top honors for customer service, contact center, business development and sales professionals.

"What's impressive is that their team not only achieved these results, but also accomplished them through virtual learning. Their leadership team saw an opportunity to gain and improve skills without having a trainer at their home-base," shared Mike Schultz, president at RAIN Group.


About RAIN Group

Founded in 2002, RAIN Group is a global sales training and performance improvement company that has helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase their sales results. Visit http://www.raingroup.com (https://nam12.safelinks.protection.outlook.com/?url=http%...).

About Spry Roughley

Founded in 1989, Spry Roughley is an established and growing firm of chartered accountants located in Parramatta, Sydney. Services include audit and assurance, management and financial accounting, taxation and business advice, and wealth strategy. Clients include large corporate groups, developing businesses, not-for-profits, investors, and subsidiaries of international companies. Visit http://www.spryroughley.com.au (https://nam12.safelinks.protection.outlook.com/?url=http%...).