RAIN Group Launches Strategic Account Management Toolkit

BOSTON - Jan. 22, 2025 - PRLog -- RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced the launch of its Strategic Account Management Toolkit.

The free comprehensive resource is designed to help organizations deepen client relationships, drive account growth, and unlock significant revenue potential.

"In today's fast-paced business landscape, maintaining strong client relationships and maximizing account potential is more important than ever," said Erica Schultz, CMO of RAIN Group. "Organizations with top-performing strategic account managers are 3.1 times more likely to grow revenue by 20% or more in strategic accounts. Yet many companies struggle with building consistent strategies to grow and protect these vital relationships."

The toolkit includes:

• [Article] Strategic Account Management: Tips and Best Practices
• [White Paper] Competencies of Strategic Account Managers
• [Checklist] 57 Questions to Help You Build Your Account Growth Plan
• [Video] Roles of Strategic Account Managers
• [Infographic] 6 Roles of Strategic Account Managers

"This toolkit is an invaluable resource for organizations aiming to strengthen their strategic account management approach," continued Schultz. "It equips teams with practical tools and strategies to deliver greater value to clients, build long-term loyalty, and drive sustainable growth."

The toolkit is available for download at: https://hubs.li/Q033zdgN0

About RAIN Group

RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group's modular, multi-modal approach to sales training provides flexible and customizable solutions for complex global teams. Trusted by leading companies, RAIN Group partners with clients to ensure learning is adopted, creates lasting behavior change, and drives measurable results. Learn more at www.raingroup.com (https://www.rainsalestraining.com/)