Biz Coach: How to Achieve Higher Sales Despite COVID-19

SEATTLE - Aug. 5, 2020 - PRLog -- COVID-19 has, of course, upended businesses and Americans' lives. The pandemic has imposed many societal and economic implications from deaths to government-mandated shutdowns.

"To stay abreast of consumers and persuade them to buy, it's important to take precautions to develop enough insights to accomplish your objectives," concludes Biz Coach Terry Corbell.

He has published a free paper on how can businesses can best adapt.

Here's an overview:

Adopting three mindsets – 1. Seeing the pandemic as an opportunity for growth. 2. Developing an astute awareness of consumers' altered beliefs and habits. 3. Fine-tuning products, services, customer experiences and messaging.

Strategic planning - Businesses must identify consumers new preferences and then change approaches in multiple ways.

Rather than fight the trends, show empathy and support for new consumer viewpoints - This is all about psychology. Many consumer beliefs are deeply embedded in their psyche. Fighting it is futile.

Attract customers with new products and services - If you innovate, you can attract new customers who are health and safety conscious as result of the pandemic.

Help or support the new consumer behaviors with circumstantial prompting - Consumers form certain behaviors depending on their circumstances. The marketing trick is to turn the behaviors into habits.

Develop messages to conform to the new consumer habits - Brand messaging should remain current with the times.

Continue to study consumers as thoroughly as possible - You must be mindful that all consumer purchases are based on emotion, no matter how small the purchases. Know that consumer beliefs, emotions and reasons for buying will continue to evolve.

Read more: https://bizcoachinfo.com/archives/59723.

About Biz Coach Terry Corbell

With proven solutions for maximum profits, Terry Corbell is a business-performance consultant. He is a profit professional with more than 30 years experience — has been a full-service, confidential business-performance consultant since 1992.

His clients have ranged from high-tech to professional service firms, and for the public sector.

At his Biz Coach site, https://bizcoachinfo.com, you'll find more than 1,000 business-coaching articles in these categories Marketing/Sales, Human Resources, Operations, Planning, Finance, Tech, Career Tips, Leadership and Public Policy.

As a business resource, the site also provides breaking-business video reports on events and trends from The Wall Street Journal, CNBC and other world-class news sources.