Cape Cod beauty entrepreneur, artist launches new lash line

NANTUCKET, Mass. - Aug. 27, 2020 - PRLog -- Expert makeup artist Paolina Doycheva always struggled to find the right eyelash product for her clients, mostly brides and bridesmaids in Cape Cod area weddings.

So she decided to create her own.

Now, the rising beauty entrepreneur and proprietor of Paolina Beauty is announcing the launch of her new line of high quality fake eyelashes. Her ambitious goal was to create superior fake lashes with the strength to endure the happy chaos of a wedding or other celebration while enhancing a woman's natural beauty.

Doycheva is a long-time professional freelance makeup artist based in Nantucket who prides herself on her ability to harness the power of cosmetics to capture a woman's unique essence and inner beauty.

"Makeup done right affects mood, confidence, and the way a woman feels," she said. "Lashes in particular are so important in properly framing the windows to a woman's soul. It's a huge honor to have created an eyelash product I can proudly share with women everywhere who want amazing lashes."

For Doycheva, the pursuit of inner and outer beauty has been a lifelong passion she has held since girlhood. Raised in Bulgaria, she moved to the U.S. after earning a bachelor's in Pharmacy. She initially found work in a local beauty salon, where she rediscovered her passion for makeup. That passion led her to earn a certification from a European makeup academy and beauty school, later returning to the U.S> to build her Massachusetts business.

Doycheva is an active member of the largest group of makeup artists, the New York-based Powder Group. After launching her Paolina Beauty eyelash brand, her future plans include opening an online shop via her website.

Paolina Beauty eyelash sets will be available at https://www.paolinabeauty.com and Amazon starting September 13.

Learn more about Paolina Beauty at https://www.paolinabeauty.com. For updates, follow Paolina Beauty on Facebook (@PaolinaBeauty) and Instagram (@_paolina_beauty_).