#LightUpMBC Shines a Light on Metastatic Breast Cancer in California

LOS ANGELES - Oct. 5, 2020 - PRLog -- METAvivor Research and Support, in partnership with Moore Fight Moore Strong today announced the launch of #LightUpMBC - a landmark campaign created to bring awareness to and increase funding for metastatic breast cancer (MBC).

To address this, on October 13, Metastatic Breast Cancer Awareness Day, over 115 landmarks in all 50 US states as well as Canada and Ireland will light up in the MBC symbolic colors of green, teal and pink as part of the #LightUpMBC campaign. Locations in Los Angeles: LAX Airport Pylons. Locations in San Diego: The San Diego Convention Center

To view the illuminated landmarks across the globe, #LightUpMBC Live, a virtual benefit, will take place on October 13 at 8 pm EST on @METAvivor Facebook Live and www.metavivor.org. The virtual benefit will feature inspiring MBC stories heard from #LightUpMBC patient ambassadors at landmark lightings in their cities, as well as musical performances including John Rzeznik of the Goo Goo Dolls and David Bryan of Bon Jovi to help raise funds for metastatic breast cancer research.

METAvivor President Jamil Rivers says, "Metastatic breast cancer (MBC), also known as stage 4 breast cancer, is not curable and means the cancer has left the breast and spread to other parts of the body. There is a lack of knowledge on MBC in comparison to early stage breast cancer, which leads to many widespread misperceptions."

"An estimated 42,170 Americans will die from MBC in 2020, the equivalent of 115 women and men per day," said Laura Inahara, Executive Director of Moore Fight Moore Strong. "The 115 landmarks that will illuminate this year represent the 115 lives lost every day to MBC in the US alone. We hope that #LightUpMBC will not only spread awareness and raise funds, but also inspire people to truly want to make a difference for people living with MBC."

"#LightUpMBC" Social Media Challenge:  Who lights up your life? METAvivor asks that people publicly share a photo and / or story of someone who inspires them by posting on their social media channels with the donation link:   www.metavivor.org/LightUpMBCand using hashtags #LightUpMBC #METAvivor. By nominating friends to participate, you can help raise funds for MBC research.

About METAvivor:

METAvivor is a non-profit organization that exclusively funds stage 4 metastatic breast cancer (MBC) research for those living with the terminal disease. 100% of every donation to METAvivor goes to fund stage 4 MBC research.