Leading Indian Ott Vod Provider Collaborates With Qualitykiosk To Provide Uninterrupted Ux

NAVI MUMBAI, India - Dec. 11, 2020 - PRLog -- BY DEPLOYING HYPERAUTOMATION

OVERVIEW
One of the largest Indian subscription VoD service providers, having more than 56 million monthly active users and content available in more than 12 different languages, wanted to provide uninterrupted User Experience. Here's how QualityKiosk deployed HyperAutomation & Customer Experience Testing to automate real device testing across multiple devices and geographies:

CHALLENGES

1. FREQUENT INTEGRATION ISSUES - Due to limited Test coverage
2. NUMEROUS DEVICE SPECIFIC ISSUES - Due to testing performed only on few set of devices
3. LACK OF PEOPLE KNOWLEDGE - On OTT Technology & Architecture
4. INADEQUATE TIME - Available for testing due to the business needs of faster releases

OUR KEY STRATEGIES

1. HYPER AUTOMATION PLATFORM - To automate & test changes faster for daily releases
2. E2E USER JOURNEY TESTING - That cuts across integrated applications
3. SERVICE VIRTUALIZATION AND STUBS - For doing Payments testing across all modes in Pre Prod Env
4. DIGITAL DEVICE PLATFORM - to ensure maximum test coverage across all ranges of devices.
5. FLEXIBLE TERMS - Of device refresh and on demand local device test
6. UNIFIED DASHBOARDS - To provide real time stats on app usage and end user experience

OUTCOMES

1. 60% Reduction in Production Tickets related to Incidents reported by Customers or reviews on Playstore/Appstore
2. 50% reduction in time to market as compared to manual execution timelines
3. Visibility in to device specific issues due to exhaustive coverage across 500+ devices
4. Owing to above parameters, the customer ratings for application has improved significantly

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