Analyst Paper Reveals Emergence Of New Cybersecurity Category

COVENT GARDEN, U.K. - Jan. 26, 2021 - PRLog -- Independent telecoms analyst firm Omnisperience has published a new paper - 'Unleashing new revenue streams and boosting digital confidence with CCAPS' - which argues that while SMEs, households and individuals have readily adopted digital technologies, they've been left behind when it comes to enjoying a safe connected experience, leaving them exposed to ever-more sophisticated cyberattacks.

"While large enterprises have the means to protect themselves, households and small businesses remain vulnerable," says Teresa Cottam, Chief Analyst, Omnisperience. "This risks their own safety and security but also means their poorly secured devices can be utilised in large-scale cyberattacks. It's in everyone's interest to fix this problem."

Fortunately, a new type of cybersecurity service has evolved to fix the problem.  Connected customer assurance & protection services (CCAPS) eliminate the gaps between siloed security applications, remove customer effort, and provide unobtrusive but effective protection for all devices, connections, personal data and activities. Importantly, they also add performance assurance, to ensure connected experiences meet evolving customer expectations.

CCAPS are a new type of value-added service provided by communications service providers (CSPs) that enhance the customer experience, add value to the core network offering while delivering a critical new revenue stream to CSPs.

Unlike many frequently touted new revenue streams, demand for CCAPS is proven, not theoretical. In fact, CSPs that have launched initial CCAPS are seeing immediate uplifts to their ARPUs in the region of EUR1-2 per month. And with CCAPS set to become more sophisticated, research from Coleman Parkes suggests households are willing to pay even more - up to USD5 per month. For a typical Tier 1 CSP this represents hundreds of millions of euros in much-needed and immediately-realisable new revenue.

"Connected Customer Protection & Assurance Services are one of the low-hanging fruits for CSPs currently looking for new revenue streams," says Cottam. "They're vital both as a direct source of much-needed revenue, but also because they boost digital confidence, making them essential to the success of the digital economy." Download report at https://omnisperience.com/research/