The DFI Group Launches Influencer Marketing Service

TORONTO - Feb. 8, 2021 - PRLog -- The DFI Group, a digital marketing and tech PR agency for b2b technology, fintech, healthcare and edTech companies, today announced expansion of its services, to include influencer marketing and e-commerce services. The services will be managed by Li Lu of LLBrandLab, who will work in collaboration with DFI to deliver these services. A webinar detailing these services will be held on Thursday, February 18th, "Business Advice Webinar - transition to sell online in the Post COVID-era." The webinar will be held in conjunction with a leading Canadian financial institution.

The DFI Group helps emerging tech companies build and accelerate their presence in the North American and Global marketplace, by increasing visibility and engagement with key media and influencers (in the U.S., Canada, Europe and Asia). The DFI team includes former Silicon Valley marketers, with senior consultants based in Toronto (GTA), California and Ottawa.

"We are committed to helping emerging companies break into new markets and build their brand through a comprehensive set of PR and digital marketing services," said David Finkelstein, President, The DFI Group. "We are pleased to extend our service offering to include digital marketing and social media influencer services through the expertise that Li Lu and LLBrandLab offers."

Ms. Lu and her firm LLBrandLab, has a wide range of experience in management consulting, marketing, technology, creative direction and campaign execution. She was formerly Marketing Director of an award-winning hedge fund in Toronto among other roles. She also worked with the inventor of the internet, Tim Berners-Lee, on the next generation web. She is an expert in influencer brand-building, marketing, e-commerce and helping companies increase their online sales. Ms. Lu was recently featured by Nottingham University Alumni Association and Fairchild TV for her successful work to bring international brands to life.

"Breaking into new markets requires companies to leverage existing and new networks and channels, in order to broaden their reach," said Li Lu, CEO LLBrandLab. "We first breakdown client business objectives, then develop the digital marketing and PR strategy that maximizes ROI for clients."

Emerging companies need to create and promote a steady-stream of compelling content to high-impact media and influencers to gain critical advantages in crowded, competitive markets. DFI has a track record of facilitating growth and acquisition. It's technical and marketing competence provides B2B companies with a cost-effective way to increase visibility and engagement among prospective customers, partners and investors.

About The DFI Group
The DFI Group is a digital PR and marketing agency, specializing in a wide-range of emerging technologies, including AI, blockchain, fintech, payments and a range of enterprise technologies. The firm has over two decades of helping startups and emerging companies build visibility and breakthrough with key media in the U.S., Canada, Europe and Asia. DFI is comprised of senior consultants based in Toronto (GTA), California and Ottawa, with a track record of helping b2b companies accelerate their sales cycles, while facilitating their next stage of growth. For further information, visit www.thedfigroup.net. Or LinkedIn.