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Follow on Google News | 40% of High School Students Will Lose Interest in a College After a Poor Website ExperienceNew survey from Modern Campus and Ruffalo Noel Levitz highlights importance of personalized website experiences to prospective student engagement
By: Modern Campus The research comes from Ruffalo Noel Levitz's E-Expectations® "Modern learners think and act like consumers, so it's critical for colleges and universities to build websites, social media presences and outreach strategies that address their needs and interests," said Peter DeVries, president and chief operating officer of Modern Campus. "Those that do will thrive. We know this because we see it in our customers every day—on average they grow annual revenue by 19% and enrollments by 14%." Like any customer in any industry, prospective students conducting their college research are primarily trying to understand how the institutions they are considering match their needs and expectations. Additional key findings:
"Personalization is foundational to customer engagement in every other industry, and higher education is starting to adapt," said Amrit Ahluwalia, director of strategic insights at Modern Campus. "Since students primarily use the college website to determine whether an institution is a good fit, colleges and universities should be looking for ways to ensure their website is highlighting the right information to the right students at the right time to simplify their enrollment decisions." To view the complete findings, and learn more about how colleges and universities can leverage personalization to meet prospective students' expectations at every phase of their college search journey, visit: https://moderncampus.com/ End
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