How our company got a bear, the symbolism that sells

SAN FRANCISCO - Oct. 6, 2021 - PRLog -- We have a brand book that includes names, typography, graphics, logos, and a color palette. On its basis, we create the materials, related to the company's activities. At a certain point, we realized that our presentations for developers at conferences neither exhibited enough warmth and nor presented a symbolic image.

We decided to make sure that the company's attributes did not just reflect the corporate identity, but had to become more vivid and capture attention so that people would not just glance at our name, but get curious enough to inquire further.

The bear immediately put us in the market. The character began to live in different forms: T-shirts, stickers, various souvenirs.

Every year Evrone hosts the RubyRussia conference in Moscow. It is attended by around 600 Ruby developers. Members of our team come from all over the country. For each of us, we made a sweatshirt and a T-shirt with the image of the bear. Our colleagues started to come asking where they can buy a T-shirt with a bear print. We did not plan on this. What a successful idea turned it out to be: people want to buy a T-shirt with the logo of a company they do not work for but want to wear it, perhaps even in their places of business. The bear went to the USA and wandered through the desert, where the Burning Man festival takes place.

Learn more about how we created a bear that became the symbol of Evrone.

https://evrone.com/bear
https://evrone.com/bear#hire_us