Studio Row Welcomes Tulsa's First Virtual Production Studio

TULSA, Okla. - Feb. 24, 2022 - PRLog -- Just a stone's throw away from Tulsa's historic The Church Studio where Leon Russell recorded, a new kind of production studio is taking shape.

"We're so excited to officially welcome Grassfire and their vision for cutting-edge film production to Tulsa and Studio Row," said Teresa Knox, owner of The Church. "It may be called virtual production, but the benefits to Studio Row and their clients are very real."

Virtual production, which is exploding in use thanks to moviemakers in Hollywood, is the combination of physical and digital filmmaking. Real people and objects are filmed in-studio but appear in photorealistic environments, which can be designed and altered in real-time.

Or animated characters could appear in real environments. The options are almost endless.

"Virtual production allows us to redefine reality and bring almost any production to life for our clients," said John Moss, a founder of Grassfire, former Tulsa sportscaster and live events expert. "In addition to allowing almost limitless creative options and improved outcomes, our technology can reduce the cost and timeframe for productions of all kinds, from movies to promotional commercials, and live events to product visualizations."

"It may be just the spark your company or organization needs to put a fire under your brand."

In addition to Moss, other founders of Grassfire include: Jordan Price, an award-winning film director and producer; Brandon Hix, an animation expert with big-name credits like G.I. Joe and My Little Pony; and Ryan Rex, a veteran agency owner and communications professional.

Grassfire's full suite of services includes virtual production, 2D and 3D animation, video production, live events, podcasts, and product visualizations. The studio will also be available on a limited basis for rental to other industry professionals.

While the studio is open and operating, and already boasts national clients like Caesars Palace and Ascension St. John, the full suite of services will launch in late Spring.

"We're once again bridging the past and future of Tulsa's music and film industries," said Knox, who is also an investor in Grassfire. "This is going to be fun."
https://www.grassfirecreative.com/
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