Richard H. Davis Launches Petition to boycott Tapatío Hot Sauce Sporting "Sombrero"
By: Richard H. Davis
SAN FRANCISCO - Aug. 8, 2022 - PRLog -- California resident Richard H. Davis, a consumer watchdog, has started a Change.org petition to boycott the hot sauce maker "Tapatío". Davis wants to see the "Sombrero" wearing Tapatío Man "exit stage right". Tapatío is an American hot sauce produced in Vernon, California. It is popular mainly in the United States, predominantly among Mexican American communities. The product is named after a derogatory term used to describe someone from Guadalajara, Jalisco, MEXICO – which is where the company's founder Jose-Luis Saavedra emigrated from. The sketch is an artist's depiction of a Tapatío charro," a traditional Mexican horseman. The lighter skin and blue eyes also depict the common features of people who live in the highlands of Jalisco. Now, Comedian and Actor Gabriel "Fluffy" Iglesias is the first "Chicano" to be featured on the Tapatio hot sauce bottle, complete with his two "Taco Bell" chihuahuas celebrating the brand's 50th birthday.
How long will it take for U.S. companies to detach themselves from Racist Brands? Davis believes the "Denazification" of racist brands could take over a decade or two, unless we boycott their products, racist ideology is alive and well in America. It's no coincidence that racist rhymes with fascist. According to Davis; Quaker Oats, a division of PepsiCo, recently retired their racist brand "Aunt Jemima". Frito-Lay, another PepsiCo brand responding to a lawsuit from The Mexican American Anti-Defamation Committee, retired their Frito Bandito in 1971. Speaking in broken Tex-Mex and robbing unsuspecting gringos, the Frito Bandito cartoon mascot turned out to be a caricature drawing of Francisco "Pancho" Villa, the notorious bandit and bank robber and revolutionary who robbed a Wells Fargo Express train in 1913, then secretly struck a deal to sell most of the loot back to the original owners. Land O'Lakes decided to remove the Native American butter maiden from their packaging, due to outrage from some Native American tribes. Sara García, known as the grandmother image on Nestle's Abuelita Mexican Chocolate packaging for over 40 years has been removed on the U.S. versions.
How you can support:
1.-- Boycott Tapatío Hot Sauce
2.--Sign this Petition
3.--Share this Petition to as many people as possible
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