"Bring back the menu!" Why is QR code ordering not popular?

JAKARTA, Indonesia - Aug. 25, 2022 - PRLog -- In recent years, with the deep integration of the new generation of information technology and the service industry, the efficient and convenient two-dimensional code ordering method is increasingly replacing cash payment, becoming the mainstream consumption mode, and even changing the business format. However, the application of this new technology is not so popular abroad, especially in the catering field.
A recent survey by technomic, an American consulting firm, found that about 88% of the respondents preferred paper menus to digital ones. About 66% of the respondents do not like, or even very much dislike, the QR code ordering method, because it requires people to take out their mobile phones as soon as they sit on the table. About 57% of the respondents thought it was troublesome to place an order with QR code, for example, it was inconvenient to browse the menu.
In June last year, the well-known American online magazine "slate" published an article, more intuitively showing its disgust with the application of this new technology. The title of the article reads: "take back the menu! - I hate QR codes.".
Why is QR code ordering cold in foreign countries? First, the consumption habits of foreign customers are incompatible with the application of this new technology, which is a major reason. According to comprehensive foreign media reports, foreign consumers attach great importance to dining experience and atmosphere.
This is reflected in the interaction between the customer and the waiter, such as understanding the source of wine, how to match a dish, and learning from the Barista. In addition, the menu written on the blackboard with chalk and the kraft paper menu sandwiched on the envelope board are unique.
From: https://www.yummyadvisor.id/