Fairview HK: The e-commerce behemoth Shopify Inc. (SHOP) is faltering

The economy is experiencing significant challenges. Inflation is eroding disposable money and a return to normalcy in the globe means people aren't only purchasing online any longer.
 
CENTRAL, Hong Kong - Aug. 31, 2022 - PRLog -- These are just a few of the challenges that SHOP may face in the near future.

However, are investors overreacting? Since the beginning of the year, the once promising e-commerce stock has plummeted 74%. Despite the fact that the S&P 500 has dropped more than 20% this year, SHOP has been one of the worst performing companies as of this writing. So, is it now a steal, or is there a compelling reason to avoid it at all costs?

Although SHOP is encountering some hurdles as it prepares for a possible recession, the global e-commerce business is still expanding. According to Grand View Research, it will be valued at more than $27 trillion in 2027, over three times what it was worth in 2020.

Even if the U.S. market is struggling, investors should keep in mind that SHOP's technology is utilized in 175 nations. Many of them are expanding significantly faster than the United States and create appealing potential for SHOP:

Part of the issue for SHOP was that it was doing too well in the midst of lockdowns and people remaining at home due to COVID. During the pandemic, its growth rate skyrocketed to levels that are just unsustainable in the long run.

Another issue is that SHOP may find it difficult to anticipate its growth pace in the future. When the corporation issued its year-end 2021 profits, it simply noted that revenues in 2022 would grow at a slower rate than the previous year's 57%. It didn't provide any exact projections.

SHOP has always traded at a considerable premium and one might argue that it was long overdue for a price cut.

According to the price to sales (P/S ratio), the stock does not appear to be expensive. The one thing it clearly lacks is a bottom line. Over the previous 12 months, SHOP's operating margin was only 1% of sales. As a result, it will be extremely difficult for the firm to turn a profit and improve on its high price-to-earnings (P/E) multiple. However, now that things are slowing down, there may be a chance to fine-tune the business while also cutting expenditures. If this occurs, SHOP may be a more viable investment.

Fairview HK Limited is one of the foremost privately owned Asia-Pacific orientated, boutique wealth management firms in Hong Kong. We offer our services to a selected group of families, family offices, institutions and fund managers, you may visit our website https://fairviewhk.com/ or contact us via email.

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