The SEO Works reveal 2023's main digital trends

SHEFFIELD, U.K. - Jan. 5, 2023 - PRLog -- As the world's population crossed the eight billion mark, the digital world grew even more rapidly. As of the end of 2022, more than five billion people are on the internet, and over four and a half billion use some form of social media.

In this ever-expanding digital world, The SEO Works felt that as an award-winning agency, it was imperative for them to take a look at the main developments during a hectic 2022 and what lies ahead in 2023 - in their article '2023 in Digital'.

The piece's topics range from artificial intelligence to economic turbulence, and everything in between. With contributions from the most senior and experienced members of The SEO Works team - the article is inundated with a wealth of information to get you ahead in the digital world.

The comprehensive piece covers overall digital trends, SEO trends, PPC trends, Web trends and new business trends.

Managing Director, Ben Foster, gets the article underway as he contemplates digital trends. With a recession looming in 2023, marketers are asking themselves whether budgets should be reduced… but Ben doesn't think so.

In the article, he explains that "reducing marketing spend may reduce cost in the short term, but can actually hinder recovery in the long term. Although expectations on performance should be altered, the return your marketing provides could be a make or break difference to your business. If cuts are needed, be sure that they are for channels with no measurable return on investment." As well as economic uncertainty, Ben also covers third party cookies, the Metaverse and AI.

With such comprehensive analysis, 2023 in Digital (http://www.seoworks.co.uk/2023-in-digital) is not only a perfect roundup of the year, but a crucial resource for preparing for what's ahead. Regardless of what else lies ahead, it's bound to be an exciting year for the digital world.

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising, working with leading brands such as Jessops, Decathlon, Weldricks Pharmacy, and IPAG.

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