Digital Entertainment Asset Partners Tokyo Electric Power Grid Co. to Gamify Social Contribution

SINGAPORE - April 4, 2023 - PRLog -- Digital Entertainment Asset (DEA), a Singapore-based GameFi developer and operator of the PlayMining NFT gaming platform, has entered into a strategic partnership with Greenway Grid Global (GGG), a power infrastructure investment and development joint venture established in part by Tokyo Electric Power Grid Co. (TEPCO PG) in Japan.

The partnership will see DEA and GGG explore the development of a Play-to-Earn (P2E) game that incentivizes players to make real-life social contributions. The game will use gamification and Web3 technology to address the challenges that understaffed government and infrastructure organizations face in patrolling and inspecting aging public facilities. In an innovative marriage of the virtual world and the real world, players will receive P2E tokens when they inspect physical infrastructure in their towns, while also enjoying a fun video game.

"We are proud to partner with Greenway Grid Global, and excited to see where this project leads," said DEA co-founder and co-CEO Naohito Yoshida. "DEA has always been devoted to social good campaigns, with a number of charitable and social good initiatives underway in Japan and Southeast Asia. Gamifying as a means of maintaining shared community infrastructure is a noble cause that we wholeheartedly support."

TEPCO PG and GGG recently announced the sale of an 'Electric Power Asset' NFT collection based on TEPCO PG's 'Transmission Tower' trading cards, comprising images of the company's power infrastructure such as utility poles and transmission towers. The NFTs aim to portray the power assets in an appealing manner and to aid recruitment and other activities throughout the electric power industry. The partnership with DEA will enable intrinsic value to be added to the Electric Power Asset NFTs by integrating them into a P2E game, while also contributing to society through a social good initiative.

As a joint venture between TEPCO PG, CHUBU Electric Power Co., and ICMG Partners, GGG operates as a means for the three businesses to cooperatively manage, incubate and invest in overseas companies engaged in power transmission and distribution or development of next-generation infrastructure. One of GGG's primary focuses is investment in projects that bring electric power and water infrastructure into non-electrified communities in Asia.

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