What is Author Branding? - Zorba Books

GURUGRAM, India - May 2, 2023 - PRLog -- What is Author Branding?

For an aspiring or published author, the writing quality and the storyline are crucial. Just as important is building an Author Brand. Only an author brand will guarantee that the book reaches the hands of your readers every time you publish a new book. However good the book may be, it has to move from bookshelves or online stores to your readers, and author branding helps.

Author Branding is the process by which an author positions himself or herself as the centre of attraction and seeks to be the preferred choice in a given genre. In the mythology genre, which author leaps to your mind first? Devdutt Pattanaik (https://www.zorbabooks.com/interview-with-devdutt-pattanaik/)? That's because he has built up a strong author brand around his name and has positioned himself as an expert on Indian mythology.  Another author who is now pushing to strengthen his author brand is Amish Tripathi.

A Powerful Author Brand to Connect with the Readers

Building a powerful author brand is an essential part of anyone's career as a writer. This can be done through building relationships with influential people, creating valuable content for readers, leveraging social media to reach new audiences, developing a consistent writing style, and connecting with booksellers and libraries. Once you have established yourself as an authority in your field, you can build on your brand by attending conferences and participating in other activities related to literature and publishing more books.

2. Use Social Media Profiles. Creating social media accounts for yourself as an author is one of the best ways to keep connected with a large audience of readers and put forward your brand on platforms like Twitter, Facebook, Instagram and more!

3. Have Consistent Brand Messaging. Consistent messaging across all pieces of content is essential to create a strong and unified presence online. For example, this means creating themes(horror, romance, fantasy), voice tone (friendly and approachable? Serious?), and the use of colours (bright colors vs muted hues).

4. Utilizing SEO Tactics One crucial factor when building a branding strategy that many overlook revolves around SEO tactics—selecting appropriate keywords/phrases based on trends and specific genres/targets. Links to blogs/articles published.

5. Utilize Media Coverage & Interviews to prime television networks, magazines, journals, newspapers,

Once you know what is an author brand and, the following question on your mind is, what are the benefits of building an Author Brand? (https://www.zorbabooks.com/why-you-should-build-an-author...)  There are several benefits of creating an author brand and you should be aware of all of them.