"Brand Love" Reminds Companies to Engage with Their Audience Through Culture and Emotion

NEW YORK - July 10, 2023 - PRLog -- The bond between the consumer and company has never been stronger nor as important as it is right now. Similar to how people connect in their personal lives, they seek meaningful relationships with companies. With the help of Brand Love: Building Strong Consumer Brand Connections, brand strategist Lydia Michael provides the tools to build successful brands that evoke the emotions of customers.

Lydia Michael is a multicultural marketing thought leader, speaker, and founder of Blended Collective who integrates her background and expertise on how to tackle brands on a global scale. Within Brand Love, she breaks down strategies for maintaining strong consumer-brand connections to build loyalty and advocacy through emotional engagement.

Through the introduction of "Brand Love Drivers" and her model, "The Eight Brand Love Stages," marketers will be given the framework to create human-centric and relevant brands for companies to remain profitable and a source of inspiration.

Bill Duggan, Group EVP of the Association of National Advertisers (ANA) praised Brand Love, saying, "There are many books about marketing, but Brand Love is unique. It not only puts on a pedestal the importance of emotional engagement in brand building, but it does so by emphasizing the critical need of addressing the multicultural perspective when doing so. With the world becoming more diverse every day, that is now an imperative for brand growth. And I love all the practical examples!"

Brand Love:

• Helps marketers inspire and create strong, long-lasting, emotional relationships with their customers
• Introduces "The Eight Brand Love Stages" model to guide marketers through the process of building and growing a brand
• Shares insight into the emotional and rational "Brand Love Drivers", including the importance of diversity, equity, and inclusion in your marketing strategy
• Features more than 100 brands, exclusive interviews, and case studies from multicultural companies like Huda Beauty, Toyota, and LEGO
• Includes perspectives from global corporate brand leaders and business owners, along with the author's entrepreneurial journey, who have seen the positive impact of "brand love"

Brand Love publishes in July 2023 and will be available at Amazon https://www.amazon.com/Brand-Love-Building-Consumer-Brand...= and everywhere books are sold. Digital ARCs via NetGalley are available.

Upcoming Events:

1. Book Signing & Conversation on Tuesday, July 25 from 6:00-7:00 PM at Source Booksellers in Detroit. Address: 4240 Cass Ave., #105, Detroit, MI 48201
2. Book Launch Happy Hour on Thursday, August 17 from 4:30-6:00 PM at TechTown Detroit. Address: 440 Burroughs St., Detroit, MI 48202

Since 1967, Kogan Page has been a leading independent publisher of award-winning business books from global experts, academics, and specialist professionals, helping organizations and individuals thrive in the evolving business world.