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Follow on Google News | Isn't it time to weaponise your marketing?By: SwiftERM But instead of being a CMO your title was General? OK you might think so far so good. But history offers up a litany of generals who weren't ready but also ill-equipped for what was coming, McClellan, Bragg, Percival, Clark. So the question you must ask yourself is, which are you? The advent of generative AI suggests one thing, that things are moving faster now than they ever have. How many times do you watch a film and see the loser's obvious mistake – taking a knife to a gun fight? I bet you never draw the parallel with your business. We all want to be the hero, walking off into the sunset. No one perceives themselves as the the first to fall. So stop a moment and take a look at all the companies that have fallen in the last 12 months, and imagine what if that time frame was getting tighter and tighter. More details: https://www.swifterm.com End
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