New Experience Design Tool Empowers Tourism Operators & Hospitality Hosts to Create Positive Impact

PRINCETON, N.J. - Aug. 1, 2023 - PRLog -- For decades, leisure travel has followed a simple mentality: this is where you're going, this is what you're going to do/see, have fun! But a new wave of conscious consumers and pioneering professionals are disrupting this concept that travel is just a time to kick back, relax, and be entertained. This shift is being colored by travel's impact on the world: overtourism is casting a dark shadow, compelling destinations to enforce visitor taxes and restrictions, while extreme weather plagues many destinations.

As people become mindful of the way they travel in these unprecedented times, they're seeking out tours, activities, and properties that pay close attention to the ripple effect that each experience has. To address this need, Samantha Hardcastle, founder of The Storied Experience, has launched Reverie. This tool aims to help hosts & operators conceptualize experiences and journeys that promote positive outcomes and enrich the lives of guests.

"This may not be the end-all-be-all cure, but we must give people a compelling reason to travel beyond mere selfies or trendy restaurants. High-value guests are eager to immerse themselves in the local culture and seek deeper emotional connections during their travels, and that's where Reverie comes in," says Hardcastle. She emphasizes that one of her goals is to encourage DMOs & tourism boards to adopt Reverie, enabling them to transform struggling destinations.

http://WeReverie.com goes beyond conventional journey mapping or itinerary tools, serving as a creative platform to inspire those looking to add unique value and impact to their activities, tours, journeys, or properties." So many hosts are competing with the same offerings, rarely going the extra mile to create a dynamic experience that has depth. This tool takes things beyond the surface level, elevating the level of engagement," shares Hardcastle, adding that it often requires little financial investment to add more value.

In addition to using the tool to map out experiences and journeys moment by moment, Reverie users have access to over 30 immersive engagement strategies that are informed by positive psychology, human behavior, and neuroscience. Hardcastle explains, "Most tools today either teach (like courses) or enable you to get a job done. Reverie is a happy marriage between the two: it makes insights actionable."

As hosts, operators, experience designers, and travel planners join the platform, they can seek guidance on their projects. This added support ensures the creation of high-value experiences, even in the face of creative challenges. With ongoing innovations in the pipeline, Reverie is poised to become an indispensable tool for professionals organizing experiences ranging from short two-hour excursions to extensive transformational two-week journeys.