Former ICCO President Maxim Behar Premieres His Hip-Hop Song About PR In New York

NEW YORK - Oct. 18, 2023 - PRLog -- New York/ Sofia – Maxim Behar, globally renowned PR expert and former president of the World PR Organisation ICCO, made his debut on the music scene with his first single "PR We Are".

For the creation of the song, Behar collaborated with Bulgarian rap legend Big Sha his son Lil Sha, and the American country sensation Sarah Harralson from Nashville. The song premiered simultaneously on Tuesday on Hot 21 Radio in New York and BG Radio in Sofia.

"Almost by chance we met in the studio with Big Sha and his son, and we made the song in just a few hours," says Behar. "To our surprise, it quickly gained fans, the influential Hot 21 reacted instantly and suggested that the promotion be with them first. However, I decided that I had to have a Bulgarian partner for this and our friends at BG Radio were very happy to join us."

The song "PR We Are", written by Lil Sha and Maxim Behar, is dedicated to the PR business, which Maxim has been involved in for 30 years and achieved numerous global successes. It is the world's first and only song about the PR industry.

The addition of Sarah Harralson's tender vocals to the single was a result of a spontaneous meeting with Behar at a Sofia pub, where a demo version of the song was presented to her. She immediately expressed interest in the song and agreed to join the project.

"It was very exciting to be involved in this project. For me Maxim has always been a role model of how one should work and how one should behave in society. He really is world class in everything he does. I'm sure the song will be a spectacular success in the international charts," said Mihail Mihaylov, known by the nickname Big Sha.

Maxim Behar plans to continue his music career alongside his main PR business, where he was recognized as the "Best PR Professional in Europe" for 2022 by the influential PR Week magazine. He has also published two books this year, received a state award from the President of Lithuania, and completed numerous successful business projects with his company M3 Communications Group, Inc.

The single "PR We Are" can be streamed on Spotify (https://open.spotify.com/track/5L6L8Rmr7sKDOWgPLSZJbM), Apple Music (https://music.apple.com/bg/album/pr-we-are-feat-lil-sha-b...), and over 100 other global music platforms.

The video for the song, produced by Kristian Nedelchev in the studio of M3 Communications Group, Inc. (https://www.m3bg.com/bg/), is also now live on YouTube (https://www.youtube.com/watch?v=AvqrlsAxljM).



*For more information, please contact Maxim Behar at max@m3bg.com or +359 888 503 113.