Award-winning women-led web agency is among 0.1% in America

DENVER - Jan. 15, 2024 - PRLog -- Award-winning women-led web agency is among 0.1% in America

Summary:

• Only 0.1% of creative agencies are run by women.  
• Only four of the top 33 agencies had creative directors that were women.
• Absence of female leadership results in a lack of mentorship, promotion, and gender equality. According to TrustRadiuls, 66% of women felt there was no clear path forward for them at their current company.
• Victoria Stephens, mother of six and the driving force behind Always Fresh Webflow Agency, stands as a testament to the agency's commitment to empowering women in business, challenging stereotypes, and fostering diversity in the male-dominated sector.
• Data shows that organizations with female leadership have higher profit, better customer experience, higher safety, and more socially responsible according to Harvard Business Reivew. Always Fresh exemplifies this by hitting the ground running (as most mom's do), and already winning awards.
• With three women taking the reins in leadership positions, Always Fresh Webflow Agency leads by example, encouraging women to challenge stereotypes by going against the norm.

Less than 0.1% of agencies are Women-Led

According to Forbes in 2019, a study shows less than 0.1% of agencies in the US are women lead.

This is primarily down to the gap in female representation in agency leadership roles. Despite the fact that women make up the majority of the industry, there's a major discrepancy in the percentage of females in leadership. A lack of opportunities, respect, and inspiration creates obstacles for women to advance in their careers.

Mother of 6 leading the charge

Proving that parents can thrive in the workforce, Victoria, one of the founding trio, skillfully balances running an agency with six kids.

Victoria enlightens us through her personal experience, "Building a career and family at the same time has been the greatest experiment in prioritizing needs. Needs of my partner, family, career, and self. Along the way I decided chasing 'balance' between these things was unrealistic and left me feeling bad about what I was able to accomplish. When I leaned into prioritizing what lit a fire in my soul, my capacity to handle all that was required of me grew exponentially. But the best part is so did my joy in motherhood, my marriage, and my marketing career," say Victoria Stephens about handling her professional and parental life."

Women in senior positions get Results

Within weeks of rebranding, the agency has won the following awards:

• CSSDA Awards - Best Innovation
• CSSDA Awards - Best UI
• CSSDA Awards - Best UX
• CSSDA Awards - Special Kudos
• CSS Winner - Sit of the Day Nominee
• Web Awards.com - Website of the Day

Full Press Release and materials (https://docs.google.com/document/d/1VZe-9JiJKgvgEm6x4f2KQ...)