Van Holten's and Tapatío Heat Up the Cocktail Scene with an Exciting New Flavor Collaboration

WATERLOO, Wis. - Jan. 22, 2024 - PRLog -- Van Holten's, makers of the original Pickle-In-A-Pouch, is excited to announce the continuation of its successful brand partnership with Tapatío, the iconic hot sauce brand. Together, they are proud to unveil a fiery addition to the Van Holten's cocktail mixer lineup – Van Holten's Tapatío Pickleback Mixer, a bold and flavorful mix combining the signature flavor of Van Holten's pickle brine with the undeniable heat of Tapatío hot sauce.

Inspired by the popularity of their Tapatío Pickle-In-A-Pouch, Van Holten's wanted to bring the mouthwatering combination to pickle fanatics and cocktail enthusiasts alike.

"Our ongoing partnership with Tapatío has been incredibly successful, and we are excited to build on that success with the introduction of this new, beer boosting flavor," said Eric Girard, Vice President of Sales and Marketing at Van Holten's. "Our fans on social media have used our pickle brine in so many ways. Whether it's as a shot chaser for tequila or a brine for smoked meats, this flavor expansion reflects our commitment to innovation and delivering exciting food experiences for consumers."

To celebrate the expansion of Van Holten's Pickleback Mixer product line, Van Holten's will feature its original flavor and the new Tapatío flavor in booth #535 at Wine & Spirits Wholesalers of America's (WSWA's) Access LIVE 2024, the beverage alcohol industry's leading event of the year. The new flavor is set to hit shelves nationwide and online at Amazon in February.

Consumers can look forward to discovering creative cocktail recipes, ideas and inspiration on Van Holten's Instagram (https://www.instagram.com/pickleinapouch/) and Tik Tok (https://www.tiktok.com/@pickleinapouch) in the coming months.

For more information about Van Holten's and its collaboration with Tapatío, please visit vanholtenpickles.com.