The fitness Center market in the US poised to grow to US$ 52 billion by 2030

NEW YORK - Jan. 22, 2024 - PRLog -- The US fitness center industry has demonstrated remarkable resilience, rebounding strongly to pre-pandemic levels of $36 billion by 2023, a testament to its strength and adaptability. Projections indicate a robust growth trajectory, with an anticipated market value of $52 billion by 2030, underscoring sustained demand for health and fitness services.

Several key highlights underscore the industry's resilience and evolution. The number of fitness establishments increased from 30,200 in 2020 to 31,200 by 2023, rebounding from a dip to 31,000 in 2022 from 41,300 in 2019. Financially, there has been a notable increase in Average Revenue per fitness center, rising from $803,300 in 2015 to $1.1 million by 2023, indicative of heightened consumer demand.

The market exhibits diversity in product and market segmentation, with Membership Fees dominating sales. The industry is segmented into franchise-owned establishments, fitness studios, and independent gyms, with a High-Value Low-Price segment prevailing. California leads the regional economic landscape with revenue reaching $6.7 billion, followed by New York, Texas, Florida, and Illinois.

Recent survey data indicates that 22% of Americans belong to health clubs or studios. Fitness participation trends show stable interest in High-Impact Intensity Training and the enduring popularity of bodyweight training. Pilates maintains a consistent following, while barre workouts and cross-training styles display evolving dynamics. Stationary cycling experiences fluctuations, reflecting changing preferences.

Looking at the membership outlook, Americans exhibit diverse preferences in fitness facilities, with fitness-only establishments and multipurpose facilities leading in popularity. The average duration of individual memberships stands at 4.7 years, showcasing sustained commitment. Members attend fitness clubs approximately 109.5 times per year, with fitness-only establishments recording the highest average attendance.

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