Michigan SEO Agency Explains How Reviews Help SEO

ANN ARBOR, Mich. - March 5, 2024 - PRLog -- Did you know that Google reviews can contribute to a business's SEO?

What are the best practices for leaving reviews?

SEO isn't just about loading your website with keywords; reviews written by real people play a significant role in helping a business climb the search engine ladder! Here are ten
ways that Google reviews can improve SEO for (small) businesses:

Improved Local SEO

This one is pretty simple: positive reviews that contain relevant keywords can make a business appear more often in local search results.

Increased Click-Through Rates (CTRs)

Businesses with a lot of positive reviews are more likely to get clicks. More clicks equal a higher click-through rate, and a higher click-through rate improves your search engine ranking.

Keyword Relevance

Including keywords that are relevant to the business will make them show up more when those words are searched in Google. For example, "SEO Agency Michigan" and "Internet Marketing Company" are relevant keywords for Michigan SEO Group.

Fresh Content and Regular Updates

Google favors fresh, consistently-updated content. Since reviews are continuously updated over time, they are a strong source of fresh content. This in turn tells the search engine that the business is active.

User-Generated Content

This one goes hand-in-hand with "fresh content and regular updates." Search engines often prioritize content created by users because it reflects real-world experiences, which contributes to the credibility of a business.

Read the full article on our website: https://www.michiganseogroup.com/im/how-google-reviews-be...

Get More Marketing Tips from a Local Michigan SEO Agency

Or better yet, let us help your business with SEO!

Michigan SEO Group is run by real people who are excited to help you grow your business. For more information, call (877) 815-6974 or submit a contact form here. https://www.michiganseogroup.com/contact

About Michigan SEO Group: Located in Ann Arbor, Michigan, Michigan SEO Group provides dedicated internet marketing solutions. From our skilled website design to our proven search engine optimization techniques, we work with our clients to help them improve their online presence and generate quality leads and lasting customers. For more information, visit https://www.michiganseogroup.com/