Innovate, Elevate, Sustain: Lucash & Szymczak Unveil Rupt

LAS VEGAS - March 13, 2024 - PRLog -- Today marks the grand debut of Rupt, a revolutionary brand poised to shake the foundations of the promotional products industry. Spearheaded by industry luminaries Jason Lucash and Mike Szymczak, Rupt launches with never-before-seen products that promise to redefine innovation, sustainability, and transparency.

Lucash and Szymczak, renowned trailblazers and innovators in the promotional products sector, have rejoined forces to catapult the industry into a new era. Drawing from their previous triumphant collaboration, the duo aims to set the industry ablaze once again, propelling it forward for the next generation.

"As I observed the promotional products industry over the past year and a half from the sidelines, it became evident that significant market gaps still persist, demanding attention and innovation," said Jason Lucash, Chief Executive Officer at Rupt. "Rupt emerged from the recognition that change is imperative. Reflecting on my past experience in the industry, I identified pivotal aspects where improvements were needed, lessons learned, and envisioned a path that propels the industry forward for the next generation. Rupt is not just a response to existing gaps; it's a deliberate stride towards a more dynamic, forward-thinking promotional industry."

What sets Rupt apart is not just its cutting-edge products but a visionary commitment to eco-conscious practices. Rupt is proud to be the first company in the promotional products industry to present a complete product line made exclusively from recycled materials.

Taking a bold step towards a greener tomorrow, Rupt ensures all its products are carbon neutral. The brand will provide full transparency to customers by publishing the CO₂ emissions at every stage of a product's lifecycle, providing accountability from raw material extraction to manufacturing, packaging production, transportation, and storage. Furthering its commitment to transparency, Rupt will disclose the full build of materials and the total recycled percentage by weight for every product, becoming the first in the North American promotional products industry to do so.

Adding another layer of innovation, Rupt will decorate and fulfill all orders on three different continents with a one-piece minimum order, an unprecedented move for the industry. Austin, Texas, will serve as the base for USA orders, with an awe-inspiring 48-hour turnaround. European orders will be fulfilled from Portugal, ensuring delivery within central Europe within a week. Rupt's Hong Kong facility will cater to the Asia-Pacific region, providing quick delivery within a week.

All of Rupt's products will bear the "Packaging with Purpose" designation, reflecting the brand's commitment to sustainability. The product packaging, is designed for a second life use, transforming into functional objects such as desk clocks, bird feeders, illuminated tables, greenhouses, and more.

To learn more about Rupt, please visit: http://www.rupt.com