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Follow on Google News | INTRODUCING REPETITOS: Generate B2B Repeat Sales by Former CustomersForrester's Former Director of Customer Marketing launches service to help transform your B2B customer contact database into an advantage
By: Repetitos According to Founder, Irwin Hipsman, who started four successful customer marketing practices, "what they had in common when I joined was an unhealthy customer contact database. Our mission is to empower companies to transform their customer contact database into a revenue generating advantage." The foundation of Repetitos lies in recognizing the importance of customer contact data accuracy. Two recent surveys highlight the challenge. The first reported that a shocking 80% of customer marketers rated their customer database as merely satisfactory or worse. A second found that 64% of respondents said data is their second biggest challenge when running customer campaigns. With companies focusing on retention and growth, this can't be acceptable. A respondent wrote, "this keeps me awake at night and the mistakes are embarrassing." Repetitos offers a la carte services tailored to meet the needs of businesses with 500-5,000 accounts. Customer Contact Cleanup & Enrichment: Customers expect that you have their most up-to-date contact information. Whether managing 5,000 or 100,000 contacts, in cooperation with Boomerang, location, titles, employment status, and more can be updated for pennies per name. Free Database Health Assessment: Companies start their journey with a complimentary assessment. Following a brief questionnaire and meeting, clients receive a benchmark report with actionable recommendations to enhance data accuracy, hygiene, and open rates. Repeat Sales by Former Customers: Design a bespoke turnkey program to re-engage customer contacts no longer working at a current account. By identifying 'warm leads' and implementing targeted nurturing strategies, companies can accelerate repeat business while fostering lasting customer relationships and quickening on-boarding. With these services, companies can take charge of their customer contact database, ensuring accuracy and compliance at every touchpoint. Departments that benefit from a healthy contact database include:
Irwin Hipsman leverages his sales, marketing, and customer success experience to collaborate with stakeholders to optimize the customer contact database, unlock hidden potential, and streamline operations. Listen to his guest appearance on the OpsStars podcast, Data and Advocacy: The Secret Weapon of Rev ops and Customer Marketing. (https://podcasts.apple.com/ For inquiries, contact ihipsman@repetitos.com End
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