Celebrated Malaysian Jewellery House, Amee Philips, Unveils First Overseas Boutique in Singapore

KUALAL LUMPUR, Malaysia - June 10, 2024 - PRLog -- Famed Malaysian jewellery house Amee Philips is proud toannounce the opening of its inaugural boutique overseas in Singapore.

Since its founder Amee first discovered the jewellery and gemstone town of Idar-Oberstein in Germany renowned for its rich natural gemstone deposits and gem-cutting techniques, it has made its mark in its homeland of Penang. Two decades on, with the brand's resounding success in Penang and Kuala Lumpur, the house of Amee Philips is now run by two generations.

The daughter of Amee, Gina Philips, will be at the helm in the Singapore boutique, which is launched at The Fullerton Hotel in May 2024. As the brand remains steadfast in its quest for the world's rarest and most extraordinary gemstones to be set in its High Jewellery designs, it will also offer its iconic Everyday Luxury through versatile, contemporary collections that are both chic and bold.

A Curated Collection of the World's Finest Gems
Amee Philips' atelier is backed by a team of artisans led by Founder Amee and her son,
Richard Philips, an FGA certified gemmologist. Both of them handpick every gemstone they use, curating a collection with expert cuts that bring out the utmost clarity. This has cemented the brand's legacy and status as a premier destination for fine jewellery enthusiasts and coloured gemstone collectors from around the world.

Designs That Inspire Wearers

"Without you they shine, with you they come to life."

With this motto above, every Amee Philips jewellery is carefully thought out for the piece to
resonate: how its name and design can forge an emotional connection with its wearers.

Each collection at Amee Philips aims to empower the wearer. 'Freedom' is what the signature interchangeable AMEE collection and the latest Rebel collection enable and inspire. The House crafts exquisite jewellery with the belief that the true beauty of an Amee Philips creation lies in how it comes alive when complemented by the wearer's style.

Among the brand's noteworthy achievements is its convertible, multi-way jewellery that were first introduced two decades ago. The patented, award-winning V-Clip is a pioneering innovation in 2005, offering versatility in jewellery. This innovation garnered international recognition.

Amee, Founder & CEO, explains, "Our jewellery is designed to be as multifaceted as the
individuals who wear them. With our innovative convertible designs and diverse range of
collections, they get to create their own style, and have fun experimenting with each convertible Amee Philips creation."

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