VWO Launches New Podcast Series 'CRO Wizards' to Demystify Conversion Rate Optimization

FORTITUDE VALLEY, Australia - June 25, 2024 - PRLog -- VWO, the leading experience optimization platform, is thrilled to announce the launch of its new podcast series, 'CRO Wizards'. This exciting series will dive deep into the realms of conversion rate optimization (CRO), offering listeners unparalleled insights from top CRO experts across various industries, including retail, banking, and subscription services.

'CRO Wizards' is set to be a treasure trove for anyone interested in the science of experimentation, personalization, and understanding user behavior. Hosted by industry leaders, each episode will feature candid conversations with CRO professionals who have successfully navigated the complex landscape of digital optimization. The series promises to deliver actionable strategies and behind-the-scenes stories from those at the forefront of the industry.

Arnab Chandranath, Director of APAC Sales at VWO, shared his enthusiasm for the new series: "We are incredibly excited to launch 'CRO Wizards', a platform where the brightest minds in CRO can share their experiences and knowledge. This series is not just about talking; it's about learning from the best, understanding the intricacies of digital user behavior, and applying these insights to drive business success. We believe that the stories and strategies shared in this series will inspire our listeners to push the boundaries of what's possible in experimentation."

The launch of 'CRO Wizards' follows the success of VWO's previous podcast series, 'Women in CRO', which concluded in May. 'Women in CRO' celebrated and amplified the voices of leading women in the conversion rate optimization landscape. It featured a lineup of distinguished CRO leaders who shared their unique perspectives and insights on digital experimentation and optimization.

'CRO Wizards' aims to build on this foundation, continuing to foster a community of learning and sharing among CRO professionals. By featuring a wide array of voices and experiences, VWO hopes to further enrich the dialogue around digital optimization and inspire a new wave of innovation.

The first episode of 'CRO Wizards' will be available on major podcast platforms, including Apple Podcast, and Google Podcast. Listeners are encouraged to subscribe and stay tuned for insights that could transform their approach to digital optimization.

For more information on the 'CRO Wizards' podcast series and to listen to episodes, visit VWO's podcast page (https://open.spotify.com/show/69zs2XG3OZLkYWXYpWP75Z).

About VWO:
VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To learn more, visit https://vwo.com/