ONS Reveals Astounding Figures on Vehicle Graphics Impressions in London

LONDON - July 5, 2024 - PRLog -- London, UK – The Office for National Statistics (ONS) has today released a groundbreaking report detailing the staggering impressions generated by vehicle graphics in London, Surrey, and Kent. The findings, which have been hailed as a game-changer for the advertising industry, reveal that vehicle graphics are a highly effective and cost-efficient way to reach large audiences in these densely populated regions.

According to the report, vehicle graphics in London, Surrey, and Kent generated an astonishing 1.4 billion impressions in the past 12 months alone. This represents a significant increase of 25% compared to the previous year, and underscores the growing importance of this medium in the advertising landscape.

The ONS data, which was collected through a comprehensive survey of vehicle owners and commuters, reveals that vehicle graphics are particularly effective at reaching busy professionals and families on-the-go. In London, for example, 75% of respondents reported seeing vehicle graphics while commuting to work, while in Surrey and Kent, 60% of respondents reported seeing them while driving to school or running errands.

The report also highlights the significant impact that vehicle graphics can have on brand awareness and recall. According to the data, 85% of respondents in London, Surrey, and Kent reported being able to recall the brand or message associated with a vehicle graphic, making it an extremely effective way to reach target audiences.

The report also provides insights into the most effective types of vehicle graphics, with wrap-around designs and magnetic signs emerging as clear winners in terms of impressions and brand recall. The data also highlights the importance of targeting specific demographics, with vehicle graphics proving particularly effective at reaching young professionals and families with young children.

Read the report here: https://www.premiumsigns.co.uk/a-data-driven-look-at-the-...