The Pouch that is Packing a Punch!

LAS VEGAS - Aug. 6, 2024 - PRLog -- In 2015, Siamak Taghaddos sold Grasshopper - the online voicemail platform that he co-founded 12 years earlier - for $170 million. He also founded and invested in a number of other $100 million+ businesses, as well as the unicorn AI customer service tool Intercom.

But that's not why I'm mentioning him. I want to talk about why he invested $1 million in SUN iCE, an alcohol-in-a-pouch beverage that is - I kid you not - revolutionizing the alcohol business.

Ever since Covid, people have fallen in love with the alcohol-in-a-pouch concept. It's more convenient and mobile than everything currently on the market. That was the case before SUN iCE launched in 2021, and SUN iCE's success has only solidified that fact.

They sold over 23,000 of their shot-in-a-pouch drinks at the 2023 Los Angeles County Fair, more than the other brands that were there, including popular hard seltzers like High Noon and BuzzBalls. This was done with zero marketing budget. Why? Because people love SUN iCE.

The drink is carried at over 15,000 retailers nationwide, including in Walmart. In some locations, they regularly move hundreds of pouches in a weekend. Something about the playful colouring and nostalgic nod towards our childhood Capri Sun just works for them.

The fruity flavour combos paired with the bright pouch design is sure to make you the talk of the town at any party. Visit http://www.drinksunice.com now to order your own case of pouches or find a retailer near you!