Cisco's Webex Team Partners with Centercode for Transformative Beta 2.0 Program

LAGUNA HILLS, Calif. - Aug. 12, 2024 - PRLog -- Centercode, the leading provider of all-in-one beta test management solutions, is proud to announce the release of a comprehensive case study detailing the transformation of Cisco's Webex beta program. This case study highlights the innovative strides made by the Webex team to integrate real customer feedback into their development processes, resulting in a more dynamic and customer-centric product evolution.

Cisco's Webex Team Disrupts with Beta 2.0 examines the implementation of their Beta 2.0 initiative and its effects on product development at Cisco. This initiative was led by Frank Murphy, Director of Customer Success, Beta Engineering, and Collaboration, and Sanjeev Kothari, Senior Leader of Webex Beta. The case study delves into how the Webex beta  team successfully modernized their approach by incorporating Centercode's robust beta testing platform.

"Our old approach was mostly reliant on internal QA, which made it difficult to engage with actual customers effectively," says Murphy. "The birth of Beta 2.0 was a game-changer for us, designed to ensure the customer's voice is integrated throughout the Webex development process."

Kothari further emphasizes, "Our approach is 'always in beta,' and it applies to our products as well as to us. We're willing to try anything new, which has been pivotal in our ability to innovate continuously."

The case study reveals some notable achievements following the implementation of Beta 2.0 and Centercode:

• 11x growth in the Webex beta tester community in just over 2 years
• 14x increase in monthly tester engagements across more than 15 products
• Over 8,200 testers across 3,900+ customer sites actively participating in the beta program

Centercode's CEO, Luke Freiler, emphasizes the impact of this collaboration: "The success of the Beta 2.0 initiative, championed by the Webex beta team, is a testament to the power of structured beta testing driven by modern technology. Cisco's commitment to integrating real user feedback has not only enhanced their solutions but has also pushed the boundaries for beta programs across the industry."

John Little, VP of Product Marketing at Centercode, highlights the value of this partnership: "Working with Cisco's Webex team has been incredibly rewarding, and their success is phenomenal. Their story exemplifies how a well-executed business solution with Centercode's technology can lead to significant improvements in product development and customer satisfaction."

Read the full case study: https://bit.ly/centercode-webex-case-study

About Centercode
Centercode is the premier provider of beta test management solutions, offering tools and services to streamline beta testing and ensure that real customer feedback is at the forefront of product development. With a focus on creating actionable insights, Centercode helps companies build better products by integrating user feedback throughout the development lifecycle. To learn more, visit https://www.centercode.com.