Blancco Technology Group Selects RAIN Group as Sales Training Provider

BOSTON - Aug. 19, 2024 - PRLog -- RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced that Blancco Technology Group, the industry standard in data erasure and mobile lifecycle solutions, selected the firm as its sales training provider.

Blancco initially enlisted the sales training company to deliver a sales kickoff (SKO) keynote at its three virtual events in North America, EMEA, and APAC, which were successfully executed.

"Attendee feedback from the SKO keynote was overwhelmingly positive. Everyone wanted more time in the session. They wanted more, more, more. We knew this was just the beginning of our partnership," said Bree Liscinsky, global director of sales enablement at Blancco.

Blancco signed a two-year partnership with RAIN Group to leverage Total Access, a subscription-based sales training solution that gives sales teams access to its entire suite of training modules, videos, tools and assets, Train the Trainer and Train the Coach, learning journeys, and implementation support across sales skill, productivity, management, and coaching areas.

In the first phase, Blancco released "RAIN Selling: Foundations of Consultative Selling" for sellers and "Coaching for Action and Accountability" for sales managers. The programs were launched live and in-person in three markets over three days at Blancco's internal H2 Sales Kickoff event.

Named the Best Security Solution in the Cyber Security Awards, Blancco has successfully embedded consultative selling in its way of working.

There were notable lifts in pre-training to post-training confidence scores, including:

• 52.9% increase in sellers agreeing they are confident in developing a thorough needs discovery plan to position, convey, and confirm needs with buyers.  
• 129% increase in sellers agreeing they are confident in developing and conveying the impact of a solution with potential buyers through a powerful ROI case.

"Total Access has been a huge cost savings and value add. We have access to this massive content library and can deliver it on our schedule. When we have an event, we aren't spending thousands of dollars to bring in a speaker," said Liscinsky.

In addition, Blancco recently changed its go-to-market approach and consultative selling skills have been instrumental for sales reps in this transition.

"We know we have a high-value solution. We also know the appreciation and relief global enterprises experience once they become customers. RAIN helped us translate that knowledge into powerful messaging that was easier to communicate," said Liscinsky.

Learn more about Total Access: https://www.rainsalestraining.com/solutions/total-access.

About RAIN Group

Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. Learn more at https://www.rainsalestraining.com