The DRG Celebrates 50 Years of Marketing Research Excellence and Unveils a Dynamic Brand Refresh

BROOKFIELD, Wis. - Aug. 22, 2024 - PRLog -- The DRG, a leading marketing research and consulting firm proudly marks its 50th anniversary, celebrating five decades of innovation, adaptive resilience, and exceptional partnerships. As part of this significant milestone, The DRG is excited to announce a comprehensive brand refresh, designed to reflect the company's evolution and future aspirations.

For half a century, The DRG has been a leader in CX research, adapting to market changes and technological advancements while consistently delivering unparalleled value and quality research to its clients. Their new brand identity, featuring a re-imagined logo, an elevated website, and contemporary branding, signifies The DRG's commitment to staying ahead of the curve and continuing to provide top-tier marketing research services.

Lanie Johnson, CEO of The DRG, shared her reflections on this momentous occasion: "The last 50 years have shown us the power of opportunity when we choose to embrace it. As we celebrate 50 years of The DRG, I am filled with gratitude for the remarkable milestones we – our clients, employees, and partners – have achieved together. But more than that, I look forward to those yet to come."

The DRG's journey has been one of growth and transformation. Through it all, trust and collaboration among clients and employees have been the cornerstone of The DRG's success. This brand refresh not only aligns with the company's current capabilities but also positions it for continued growth and excellence in the years to come.

Chief Customer Officer, Shelley Ahrens, says, "Our clients have been integral to our 50 years in business. Whether they've been with us for 20 years or two, the successes we have achieved together fuel our passion for what we do and help us continue to grow smarter together."

As The DRG looks to the future, the company remains dedicated to fostering high-value partnerships, embracing new opportunities, and striving for excellence in every facet of its business. The next chapter of The DRG promises even more growth, innovation, and shared successes.

For more information about The DRG's brand refresh and 50th anniversary celebrations, please visit The DRG Celebrates 50 Years of Business | The DRG (https://www.thedrg.com/the-drg-celebrates-50-years-of-bus...).

ABOUT THE DRG – The DRG is a full-service marketing research firm and consultancy helping businesses keep customers at the center of their organization, build profitable brands, refine their products and services, and optimize their marketing strategy. The DRG works with clients in a diverse mix of industries, including healthcare and insurance, banking and financial services, and marketing and business consultants. In addition to being a certified Women's Business Enterprise, The DRG is also ISO 27001 certified. To learn more about The DRG, please visit www.thedrg.com